Facebook is more than a social network for sending silly messages around with all of your friends. Facebook has become a powerful tool for advertising your company or product to the masses.

Who uses Facebook?
Everybody and their mother uses it! You would be surprised.

What is a Facebook Page?
Facebook allows its users to create pages on their network. A page can be made for clubs, businesses, products, people, music, movies, food… just about anything.

How will a Facebook Page benefit you?
On your page you can link back to your website, list your business hours, contact info, etc. You can import your news feed from your website so that new posts to your website are automatically posted on Facebook too.

The key is the social aspect.

• Facebook users can become a Fan of your page. When someone becomes a fan, this action is posted to their news feed; so all of their friends can see that they became a fan of your page. Maybe they will then go check out your page as well, and in turn become interested in what you have to offer.
• As admin of your page you have the ability to send messages to your following of fans. You could offer them special discounts or alert them of new products, etc.